Akira operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a personalized shopping experience (the "Services"). Akira is powered by Shopify, which enables us to deliver the Services to you.

This Privacy Policy describes how we collect, use, and share personal data when you visit, use, or make a purchase through the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and sharing of your personal data.

When we use the term "personal data," we refer to information that identifies you or can be reasonably linked to you. It does not include information that is anonymized or aggregated in a way that prevents identification. Depending on how you interact with the Services, your location, and applicable law, we may collect the following categories:

• Contact DataName, postal address, billing address, delivery address, phone number, and email address.
• Financial DataCredit/debit card numbers, payment card details, financial account information, transaction details, payment method, and payment confirmation.
• Account DataUsername, password, security questions, account configurations and settings.
• Transaction DataItems you view, add to cart, wishlist, purchase, return, exchange, or cancel, as well as your transaction history.
• CommunicationsInformation you provide when contacting us, for example via customer support requests.
• Device DataDevice, browser, or network connection information, IP address, and other unique identifiers.
• Usage DataInformation about how and when you interact with or browse the Services.

We may collect personal data from the following sources:

• Directly from you — when you create an account, access or use the Services, communicate with us, or otherwise provide your data.
• Automatically via the Services — from your device or through your use of our products, services, or website, including via cookies and similar technologies.
• From our service providers — when we engage providers to enable certain technologies and they collect or process your data on our behalf.
• From our partners and other third parties.

Depending on how you interact with us and which Services you use, we may use your personal data for the following purposes:

• Providing, customizing, and improving the Services — including processing payments, fulfilling orders, managing your account, organizing shipping, facilitating returns and exchanges, enabling product reviews, and creating a personalized shopping experience.
• Marketing and advertising — including sending promotional communications by email, SMS, or post, and displaying online advertising based on your activity and past purchases.
• Security and fraud prevention — including authenticating your account, providing a secure payment environment, and detecting or investigating fraudulent or malicious activity.
• Communicating with you — providing customer support, responding to inquiries, and maintaining our business relationship.
• Legal purposes — complying with applicable law, responding to lawful requests from authorities, and investigating or enforcing violations of our terms or policies.

Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy, including:

• Service providers via Shopify and other vendors acting on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• Business and marketing partners who provide marketing services and display advertising on our behalf, including personalized ads based on your online activity across merchants and websites. Our partners use your data according to their own privacy policies. Depending on your location, you may have the right to opt out of such uses — click here to opt out.
• Third parties at your request or with your consent — for example to deliver products, or when you use social media widgets or login integrations.
• Our affiliates and other entities within our corporate group.
• In connection with a business transactionsuch as a merger or insolvency, to comply with legal obligations, to enforce applicable terms and policies, and to protect or defend the Services, our rights, and the rights of our users.

The Services are hosted by Shopify. Shopify collects and processes personal data related to your access and use of the Services in order to provide and improve them. Data you submit may be shared with Shopify and third parties located in countries other than your country of residence.

To protect, grow, and improve our business, we also use certain advanced Shopify features that involve data from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify acts as the data controller and is responsible for handling your data access requests.

The Services may contain links to websites or online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and terms of service. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on them.

Information you make available in public or semi-public spaces, including on third-party social networking platforms, may be viewed by other users of the Services or those platforms without restriction. The inclusion of any link does not imply our endorsement of the linked platform or its operators unless expressly stated.

The Services are not intended for use by children, and we do not knowingly collect personal data from minors under the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, please contact us using the details below to request deletion.

As of the effective date of this Privacy Policy, we have no knowledge of having "sold" or "shared" (as defined under applicable law) personal data of individuals under 16 years of age.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information you transmit to us may also be at risk during transit. We recommend that you do not use unsecured channels when submitting sensitive or confidential information.

How long we retain your personal data depends on various factors, including whether we need it to manage your account, provide Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Depending on your location, you may have some or all of the following rights regarding your personal data. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request to the extent permitted by law.

• Right of access — you may request access to the personal data we hold about you.
• Right to erasure — you may request that we delete your personal data.
• Right to rectification — you may request that we correct inaccurate personal data we hold about you.
• Right to data portability — you may request a copy of your personal data and, in certain circumstances, ask us to transfer it to a third party.
• Right to opt out of sale or sharing for targeted advertising — depending on your location, you may have the right to opt out of the "sale" or "sharing" of your data or object to its use for targeted advertising. Click here to opt out. If you visit our website with a Global Privacy Control (GPC) signal enabled, we will treat it as an opt-out request for that device and browser. Learn more at globalprivacycontrol.org. We do not recognize other "Do Not Track" signals.
• Managing communication preferences — you may unsubscribe from marketing emails at any time using the unsubscribe link included in each email. We may still send you non-promotional emails related to your account or orders.

If you reside in the United Kingdom or European Economic Area, you may additionally have:

• Right to object and restrict processing — you may request that we stop or limit processing your personal data for specific purposes.
• Right to withdraw consent — where we rely on your consent to process personal data, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

If you have complaints about how we process your personal data, please contact us using the details below. Depending on your location, you may also have the right to file a complaint with the relevant data protection authority. A list of EEA supervisory authorities is available here.

Please note that we may transfer, store, and process your personal data outside the country in which you reside.

Where we transfer personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the competent UK authority, unless the transfer is to a country that has been recognized as providing an adequate level of protection.

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will publish the revised policy on this website, update the "Last revised" date accordingly, and provide any notices required under applicable law.

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by email at: